Security Doors & Window CRM
Talking to a client the other day who manufactures and sells this it was amazing what potential CRM has in this market.
As we get more and more concerned with security the simple fact is there are more opportunities to build relationships with clients who do a bit now and will ad more later. Obviously getting the first sale is important but follow up for other parts of the property, upgrading, servicing fly screens etc could bring millions from inexpensive current clients.
However most companies are out there just waiting for the phone to ring. I would suggest building a free report about how security doors and windows secures your family and reduces incidents of security breaches as well as increasing property value and reducing insurance.
This could be used on and off line. Then keep up a regular contact via web, email and social media with you CRM. Then once a sales is made slice and dice your clients into those who can buy more and those who could take other services. I would recommend adding lots of more data collection to your survey forms for your quotes to collect this. Takes and extra 5 minutes but would be invaluable in the future.
As a Software As A service (SAAS) Infusionsoft CRM would be a great option here. They have loads of the types of initial and follow up sequences mentioned above already in their solution. They’ll give you a free demo at Security Doors CRM just say you saw their info here.
Hope this helps.